so much so that
British student Richard Turner is so impressed with Maori Television he has travelled to New Zealand to find out why it's so successful - especially with Pakeha viewers.
"The numbers of non-Maori watching Maori TV are extraordinarily high compared with other indigenous TV channels - it just doesn't happen."
Mr Turner believes the quality and range of programming, scope of Maori language broadcasting and ratings success make the channel an inspiration to overseas indigenous television stations, such as Welsh language channel SC4.
Maori Television chief executive Jim Mather said the outcome of Mr Turner's research would be of real value to the organisation. He was not surprised by the station's popularity with non-Maori viewers.
"We regularly receive emails from viewers who simply want to share with us their growing admiration and gratitude for our local programming."
(such as)
"As mainstream television sends us deeper into despair with every passing week, Maori Television continues to inspire, stimulate, entertain and inform us. As Pakeha, it's a welcome window into the culture and times of the Maori people."
"As a Pakeha NZ'er I want to express my gratitude and thanks to you all for the best television channel in this country. I am daily impressed with the quality of Maori TV."
"We do not watch a lot of television, partly because of the dumbing-down rubbish and violence on the main channels. We are enjoying watching Maori Television because of the intelligent and thought-provoking programmes you offer."
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10654017
kia kaha