using new media to promote your product = nice work
http://www.nytimes.com/2009/07/05/business/05pr.html
using the tired (but sucessful I guess) old formula of playing cards and the all blacks with badly designed and implimented tech = fail
people using said social networks to laugh at weetbix = ironic?
talking about it on biggie - yesterday
following it unfold on twitter - today