Reason is nice, but your a little limited using it all on it's lonesome (great sounds, pretty crap effects/sequencing tools).
Native Instruments have heaps of cool software gear that in my opinion is just as good as most analogue stuff and way more versatile (U just need a beefy pc/mac to take advantage of them). I've been using Reaktor and lately the new FM 7 which is awesome.
And yeah, where the hell is the producer forum?!