Is House the new pop?

Or is it already?

It has become so damn commercial lately, thanks to Groove Armada, Basement Jaxx and many others but will it become so bad as to George being the new ZM?

I heard the most horrific thing on ZM the other day (research, don't ask) House of Downtown's bodygroove was the background track for the hosts between songs speil. Most upset, most upset.

So, is it just me or will Nsomina be the next Leftfield in a few months?

doubt it...

nothing to worry about. D&B has as much t.v
jingle appeal. The creme egg ad is proof.. how
do you do it?
It's an extremely marketable style of music.
And I certainly didn't agree with those
commercial successes but if you want to
believe the charts then go ahead.

We are safe at the moment

I think dnb has more tv jingle appeal, and they've been using it for a lot longer for that sort of thing.
Its not the new pop, sure there's some very housey pop songs doing well but the same can be said for trancey tracks like sandstorm and played alive.
As a whole house is not as accessible as it seems, a lot of the sub-genres are really really dull and boring to an uneducated listener.

who cares if it does become the new pop?(Which I doubt it is.)
The main question with music should be do you like the song? If you do then nothing else matters really. If it really bothers you there's always going to be more underground stuff no one else will have heard of.
So ZM are playing a bit of House of Downtown, that's good they're getting paid and can keep on making great music. Too many NZ acts end up making one or two really good albums and then fade away.
I quite like it when mainstream radio plays stuff I've been into for a while, surely we want other people to appreciate what we love about house music.
I don't listen to commercial radio enough for it to turn me off songs I used to love

Its all cyclical isnt it?

If Nsomnia becomes the new Leftfield then there will inevitably be a new Nsomnia right?

Its up to the DJ's and us to push the boundaries and get into new stuff and help House evolve to stay fresh and vital. Actually its just my crusade to get some real soulful house scene going -cos the current house scene is getting very commercial,evidence is the thousands who went out Easter weekend to events who mostly dont buy or know very much about the DJ's playing.
How many people actually have a KOT album for instance?

The live house scene I'm predicting to explode very soon and you wont hear that on ZM.

Exactly Codepeople. It's kinda strikes me as selfish to not want certain tracks played on commercial radio just so you can maintain that your tastes are underground. HOD need to cross over to make the sales they want so as to generate revenue to create the tracks they want to create. Much as I love Nsomnia - it is relatively new itself in the scheme of things. It is all an evolving cycle...

I really don't think there's anything wrong with
NZ productions getting more exposure than 1
radio station.
In comparison to Spiller or Music sounds better,
which had been playlisted to a worldwide
audience. HoD are by no means selling out just
because they are on ZM. It may seem to be
commercialising it but remember we're a small
country and I don't see there tracks played on
BBC or Radio One yet.
Look at the labels... Virgin EMI Sony Universal,
Commercial !!

But really, put yourself in the shoes of any
successful artist/producer with the potential to
cross over to a more commercial market in the
hope of big bucks so you can be comfortable
and upgrade the studio, buy a house, feed the
kids for eg.......

Would you????

Yup. For sure!

everybody whinges about how house music has become commercial. well, popularity breeds commercialism and surely the more people that are out there enjoying house music, the better? sure, we loved the fact that we listened to 'underground' music, it made us feel special, but i like the fact that more people have heard the tunes that i love to bits.

People who love music and know anything about music will understand everything has a life cycle - rock and roll used to underground as did grunge and recently skater punk. Its the rule of marketing and commercialism - merketers and record labels investigate the new "underground" or "cool" movement, tweak it to give it mass appeal, market it and before you know it, it's a mainstream genre.

Meanwhile music lovers continue to experiment and develop new sounds and a new "underground" movement starts. As long as people have creative expression an underground scene will exist and as long as people want to make money in the world, companies will continue to exploit it.

This has just been my observation from being in the club scene for almost 10 years now and seeing the progression of genres and artists such as daft punk and new order!

After all if you were an artist producing music you loved and someone offered you a nice chunk of money to let a wider audience hear it wouldnt you jump at the chance. The key to overcome this cycle is to keep being new and fresh and enjoy music for what it is!

c'mon what s wrong with house=pop? just coz vivaldi's four seasons was used in national bank campaign doesnt warrant its commercial success, even william orbit failed to revive classical wave with that track. i wouldnt stop listening to house cos leftfield s playing it, hell no, i just cant get house outta my head!!!

OMG!!!! am a try hard trendy wannabe!?

One of the best things about dance music is that tracks just about always develop underground first and are then picked up. So the people making it are quite happily going about their normal music making, djing, getting their tracks played in clubs. They're making a living doing what they love and any kind of commercial success is just a bonus.
Most tracks that get big on radio have been around for ages anyway.
XPress 2's Lazy has been a big club track for about 6 months, now its likely to be No 2 in the UK charts.
Shy Fx's Shake Your Body has been huge in D and B clubs for almost a year.
It's only the total crap that doesn't go through this process ie DJ Otzi.
And some songs aimed for radio success get put out on white label etc to create a buzz.
Dance music has got a system that record companies love. The songs already been paid for by the artist/independent, its already got an audience in the clubs. All they have to do is licence the song and throw a big marketing budget at it.

Pop = Popular

ular = "ular - fing at the way I dance"?