After the greate clone wars in Hamilton in 2001
Catalyst was feeling the pressure. With most of the regulars leaving town or otherwise, and not including the Die hard fan's of Hard House & D&B that wouldnt come out every weekend unless it was thier bag.
I branded a new night 'Verstyle' which supported most flavour's being played at Catalyst and often had guest DJ's.
The main thing was it was accessable from alot of corners and helped reach people who wanted to dance to contempary dance music and/or Intense dance music.
The fact that catalyst was unbias then became Catalysts attraction to most new comer's.Altho im sure that was the underling attraction to it in the first place.
The night started with Dub/reggaee/Hip hop or whatever and progressed thru to more upbeat styles as people started to dance with the place filling up.
then reading the crowd and following thier lead and responce to what made them dance.
From House to techno and breaks & D&B.
Or from reggae to Dub to Dub house to Jungle to D&B.
Or just House all night etc etc.
It worked and then made way as people decided what they liked or didnt like.
One thing I think can have huge influence is keeping the upcomers in the game. If they support the club then theres good reason to keep them playing.Them and all thier friend's off the front porch.
.Equal amount's of Quality & Quantity of DJ's flowing throught the roster.
.Giving new comers the stage and bringin new faces to support them.
.Street teaming. ( stickers, Tee shirt's, Gossip, Involvement, Posters..)
I dont know what youre doing or what youve allready thought of so Im just letting out some experience's that might help you.
HSD.
Highspeeddubbing@hotmail.com
My new book, The man the Ledgend the Laff will be out in July.
TAXI!!