bob daktari said:
...or being able to compete with the filthy lucre that is enticing talent out of the media and into PR
I don't it's quite that simple. With global syndication and more and more of the online content being the 'master content' for the printed version newspapers are starting to do away with many of the special interest or niche reporters and instead have content managers.
I know a couple of science reporters who had a real interest and passion for science - you knew you could speak to them about stories and they'd get it. Now they're content manager (just to keep a job I guess). If you want to speak to someone about a science (or any number of specialties) story you get a
general guy who you often have to spend ages and ages explaining basic stuff.. in the end meaning the story's potential for in-depth reporting has all-but gone out the window.
Altho, on the flip-side some in the PR industry think it'll mean more ability to write
almost finished articles in-house and just then pitch them. As long as it runs it'll be bang on the money.... perhaps this is why we're seeing more and more stories replicated around the place. The racing driver story I mentioned above was reported on the Herald and TV3 websites.. different stories but a couple of paragraphs are word for word the same.... cut'n'paste easy peasy
TV, however, seems to have held onto it's specialty reporters (health, science etc).
R