I'm the same as Gedda.
I don't really like gold on myself, on other people, or just the whole, "if its not gold, its not good enough" argument.
I prefer wearing silver and buying my ladies silver. I have never had one of my girls say "I wanted gold, not silver" and I wouldn't expect them to hang around much longer after saying that anyway.
Further, if I gave a girl a ring worth $2k and she said she didn't like it "it has to be bigger and more expensive", then she would still get the $2k ring, but she would have to surgicall removed from so far up her arse that she couldn't never sit down for a year.