CATALYST

Hey Guys !

As you would already know by now Catalyst is now under new management.

Since its lost its standing in the city in the last 2 years or so, what do you reckon should be done to get it up being the premier night club in Hamilton once more ?

I know of some real good ideas that they have got planned but am also wondering what you guys think.

gut it out, make it lush/comfortable (if they have the funds)

really it needs a lot done to it...guess it all depends on what the new owners hope to achieve

spill the beans then...

dont pigeonhole yourself with only a couple of different styles of music ...mix it up yo

Less hardhouse more broken beat

Will be back in Htown for a few days in December so might have to head down to the ol basement, hopefuly for a broken beat bash!

Laff book a return of Mofo gig for the 1st Dec

Yeah i was talking to them yesterday and looks like they gonna cut down on the hard house and bring some other different styles. They also got some exciting talent coming through their dj ranks as well.

But good things take time and i think its gonna be a gradual build up over the next six months. They need all the help they can get , which is why im helping them out to get the word out there and get some people in there.

best of luck dude, i hope you can make something of it as it has such a long history in hammy.....


and i even remember playing pool there about 15 years ago...sheesh!

Good on you guys for taking this opportunity, I know Ive talked about its potential over and over with a few heads, and just about every owner since it was JBC.

ALL THE BEST FELLAZ.

Q) What would I do to bring Cataylst up to being a premier nightclub.

A) First thing I would do is get the place blessed by a Priest and a Maori healer.
Seriously.

Then I would get my Product Sorted, Your product is a Dance Music Environment & Alcohol.
in this case premier sound and the Best available DJs who your punters like to dance to, with cold beers and what your target market will consume.
Then I would would run "PROPER" advertising (like we used to) straight to all of our T.M. and regulars.

Also with Advertising id look at Alining with a comercial radio station such as George or the Edge (as they play similar styles) and by pass the politics of student radio.

Happy to help out or elaborate on anything ive mentioned.
Lets talk.

Laff D.

highspeeddubbing@hotmail.com

for booking events such as MOFO and others..
for booking DJ's Chris MACRO, Mr MUKURA or myself HSD.

R E B R A N D that fuxxor

how can you change the place from being the place where everyone goes AFTER everywhere else is closed to a more consistent thru the night bizznizz?

close like everyone else does at 3am unless u can continue selling beers

make it free most of the time

people that go after that time arent gonna spend anyways

it also avoids the 3am messes that go as a last resort


oor maybe if they stopped entry at 3am, closed the doors stopped selling booze till 4 then closed? that way the people that are there for the right reason get a bit more outta the night...keep the vibe goin etc etc?

and then rant rant with some more rant, ill show u rant with some blah

note the above rant was by felun

Bloody felun, he does that, you have to watch him.


My Advice...

If possible, lay down some wood floors, apparently its impossible without raising the dance floor though, but, it is an option you should consider, as its SO much nicer to dance on, not to mention the bass reverberates through the floorboards, up into your feet while your dancing, locking you in and keeping you there rather than getting sore heals and leaving after a while. It also helps to soak up some of the sound, rather than it bouncing off the concrete walls, collecting in certain areas of the club, making it sound really muffled.

People like swarve seating, so they feel good while they converse, if you have the funds, attempt to maximize on potential comfort and allow a social area other than just a dance floor orientated design, which is kind of difficult with the lay out down there, but you know? Do what you can, if you can.

Friendly colours too, move away from the moody blues in my opinion, its amazing what affect that can have on people’s psychology. Friendly colours, make people feel good about standing in amongst it and tend to remind them of positive aspects other than life’s hardships. A friendly bouncer on the front door is paramount, one that greats you with a smile and informs you what’s going on below. This should be standard, when I walk up to a club, I want to be invited in, not staunched out and scrutinized.

Diverse music, have a hip hop and r&b night, phat break beats, house, tech, drum n bass, maybe some live electronica groups, percussion etc and be sure to get down different DJ’s too, other than the same tired crew and their sound. There is an abundance of different DJ’s with different tune selections and styles that can rip it up these days. Get them down (don’t be afraid to use locals or people from out of town) and pay them what there worth by how they perform, not because of their name and where they have played in the past.

Make sure you advertise, it seems that a lot of people grossly underestimated this factor and how important it is, in exposing it as a viable choice to people out of the loop or at least reinforcing what’s up and coming. If you can win over students in their first year as they progress through their education up until moving on in life, you will have cycles of good cliental coming through. Offer them a friendly alternative to the Outback.

Tip: Don’t get too comfortable with any cliential either, being slow to reach out to different social groups and subcultures. Welcome them in, give them a good experience and you will build a solid reputation across the board...

My cents worth...

Fucken right on Rival more diverse sound selection .....

Trance
House
Breaks
Progressive *all genres*
Drum & Bass
Psychedelic
Electronica
Hip Hop/R & B

and the list goes on mix it up a little as well, have you still got both rooms ?

Get rid of those bloody mirrors to and paint that floor black again .....I never liked them mirrors

Yeah they have gt a awesome team of in house DJs lined up at the moment. I think they gonna start the new lineup over the next 2 weeks so come down and have a look and watche out for the next month coz cacatlayst got some awesome events booked in.