Apple 'swing and miss' advertising

http://www.youtube.com/watch?v=tOBl8MEaakE

Note: Funny things are supposed to be funny.

All apple advertising is brilliant.

Not too expensive, simple & very effective.

Other advertisers should take note.

I dunno, I got a tiny chuckle, but I do think the Mac vs PC campaign is a bit tiresome now. Concentrate on your own product imo. Quite apart from the fact that some of them are pushing it for accuracy.

Although this is the latest instalment in quite a while isn't it?

Hopefully it doesn't catch Goldstein syndrome.

They're scared of losing the millions of people that think they are being alternative by using a Mac. Product differentiation is everything in the marketing world.

I took a step back from this debate the other day and came to conclusion that really when you get right down to it OS interfaces are basically the same across all platforms and have been for a long time, Windows, Linux, Mac etc. There really hasn't been a revolutionary leap forward in UI design since the first windows based OS was introduced.

Everything up until now has just been a refinement of what already existed.

I am as guilty as anyone of having long winded debates about who's has the best UI etc but I have come to realisation that the differences in reality are not even worth debating.

It’s in Apples best interests to keep the debate raging though, to keep everyone polarised on the issue so as not to blur the lines and start bleeding customers back to Microsoft or even Linux.

At some stage there will be a real revolution in UI design and everyone will realise how ridiculously similar everything that came before it was.

Apple's UI is better in a lot of small ways... BUT I'm starting to find Windows 7 has a number of small UI enhancements that OSX lacks. That bumping windows to the side of the screen and making them open on half the screen is useful and makes my daily OSX use feel a little clunkier without it. It's weird, OSX never felt less usable than windows before, now both OS's offer different refinements and different annoyances more than ever. I read recently someone bitching about apple making OSX less usable for power users with every release, and I somewhat agree now. Leopard, which I thought would be rather good, has managed to piss me off in a number or areas that reduce my productivity and I have to work around stupid shit.

But on windows, it has a whole pile of features that average users (including me) are either unaware of or only vaguely aware of because it relies on the user having hardware to support it. Multitouch? But my computer doesn't have an interface for it. That's where apple has an advantage and excels. They release the whole product so you don't get unused features. You buy a new mac with the latest instant messaging client and oh look, there is a camera in the screen. For example.

my cheapo asus laptop that runs vista came with an app that does exactly that... i got this laptop 2 years ago

Its always seemed to me that Macs lack a certain level of customisation. One of the main reasons I have never moved over.

Power users will generally have Windows tweaked in a way that you simply can not do on a mac.

But its not really about power users, its about joe average and for joe average it needs to be there by default because he isn't going to install third party applications to enhance UI.

Third party apps that modify UI are generally more trouble than they are worth anyway.

http://tech.slashdot.org/story/09/11/12/0433252/Microsoft-Responds-To-Like-OS-X-Comment?art_pos=3&art_pos=3



What a fuking moron hahah.